Consultant & interim product lead
I’m Bastiaan van den Berg. I help businesses build products their customers value — from product strategy and operating model to hands-on execution with the teams that deliver.
Interim roles and project assignments across three connected areas: building the right product, organising to build it well, and growing the business around it.
Solving real customer problems in ways that work for the business.
Organising around empowered product teams instead of projects.
Finding and opening the opportunities that make a product grow.
A good plan only counts once it works in practice. I don’t stop at advice: I like to stay on and make it happen, alongside your teams.
Where do product, teams and business stand today? A short, focused assessment with the people doing the work.
Product strategy, operating model and team set-up: a clear picture of where to go, and the first concrete steps.
Hands-on as interim product lead: building the team, running discovery and delivery, until it runs on its own.
Execution, in practice: alongside consulting I build and ship my own apps. I own the full cycle, from idea and discovery to App Store release, pricing and growth.
A radio app with thousands of stations worldwide, live track recognition, Apple CarPlay and Android Auto, available in seven languages. Free to use, with a Premium subscription for extra features.
Shows which plants, birds, mammals and insects have recently been observed near you. It combines live data from iNaturalist and Observation.org on a map and in a list. No account, no tracking, no ads.
Looking for someone to shape your product organisation, or to roll up their sleeves as interim product lead? I’m happy to hear what you’re working on.